The Benefits of Corporate Ecards as a Marketing Strategy.
Sending an ecard using newspapers has many benefits, making this mode of communication a powerful and convenient advertising mode ideal for different business set ups, both small and large. Once tried and tested, many companies have incorporated them into their long-term marketing plans with the key objective of increasing returns on sales. Several businesses have had such powerful outcomes and they’re now developing specifically made micro-sites with providers of ecards, to tailor collections of their own ecards and send them to their client and potential lists themselves.
The advantages of sending business Ecards through newspapers are listed below.
The most obvious reason why people prefer using ecards would be the format. These type of cards can be organized more easily and are more environmentally friendly than a paper card. Nobody is left to handwrite 6000 cards only to find out that they needed a mere 3000.
The use of ecards is more pocket-friendly compared to using paper cards. Even if you buy a cheap package, you will still hire someone to handwrite every paper card, which adds to the costs. You will additionally incur the cost of posting every one of them.
Ecards that are animated could be quite entertaining and attractive. This may be because delivering a brand message to customers that are being amused at the same time can effectively influence their perception of your brand and serves as an extremely reliable marketing method for almost every type of product or service.
Companies supplying corporate ecards will let you incorporate your own weblink to the ecard. This can be an excellent means of getting additional visitors to your site, keeping in mind the more entertaining the ecard is, the more likely it is to be passed on and generate more traffic for your brand.
The pros of sending corporate Ecards to prospects and customers can be significant, that many businesses consider paying to have their own, which hosts them on a specially created micro-site. This kind of project involves establishing a site wherein the complete functions of a typical ecard site are mirrored. Consumers may choose different cards to send to those in their mailings lists like it’s done on a typical ecard website, except that the catalog where they select has branded and uniquely made ecards that have a specially designed brand message meant to increase repeat custom, boost sales and brand loyalty.
More businesses are picking this modern kind of marketing because the sales message is subtler compared to other types of marketing. Whatever the reason for their move to corporate ecards is, most companies will agree that the marketing channel is worth testing and may provide satisfactory results for any type of product.