Direct mail is a form of direct marketing which is an advertising method allowing businesses and organizations to communicate to their past, current and future customers by sending them letters, postcards and other promotional materials through the post office. Sending catalogues, newsletters and sales letters as a way of advertising also utilizes the direct mail method and it is very effective as well as profitable. Direct mails is not the only way of direct advertising but there are other media channels that can be used including cell phone text messages, emails, websites, online adverts as well as using social media networks. Using direct mails in advertising products and services of a given business or organization is important as it allows one to communicate with the customers where one on one communication is impossible and it also makes it simple to keep records of the number of customers that have been reached.
One major step when doing direct mails is to come up with a list of ideal customers. The ideal customers are determined by the type of products and services a business or organization is dealing with. The list of the targets customers to send direct mail to can be obtained from magazines, learning institutions, credit card companies as well as renting from mailing list brokers. It is important to have a specific target customers so as to save on cost when sending direct mails to avoid sending them to people who do not need the products being advertised. Advertisement using direct mails should prioritize new customers in encouraging them to buy and seek products and services respectively by giving some incentives such a lower price than the normal price for their first-time customers. Tokens of appreciation can be added when sending direct mails such as calendars and shopping bags would be also good in winning new customers as well as retaining those available. Follow up should always be done by using other direct marketing channels such as cell phone text messages should also be done to determine whether the direct mails were received or not and if not to resend them again.
The services of commercial printing companies are used in printing letters, postcards, newsletters, brochures and others materials that are sent to customers through direct mails for businesses and organizations. Commercial printing companies should use effective keywords and colors is important so as to appropriately promote the products and services of an organization depending on the list of ideal customers. When choosing a commercial printing company, the cost charged for printing should be reasonable for the business as well as the organization.
Direct mails can be effective in getting customers response if they got to the targeted customers as well as they were properly written with their costs being reasonable mostly when doing bulk mailing other than regular mails.